Another gag obviously slanted toward chess aficionados, who make up 100% of the readership of Chess Life magazine.
I have to confess a soft spot in my heart for this gag, too. And I remember researching wine names for an appropriate one to use, since I know practically nothing about the subject.
As I mentioned before, there was a short period of time when The Wall Street Journal was reproducing cartoons very poorly and a lot of drawing detail was being lost. This is one of those cartoons. That’s a Universal Product Code (UPC) emblem on the gentleman’s party tag.
(Update, posted October 22, 2016) I just discovered the original of this cartoon — this is the way it should have looked in print:
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