Explanation: The word “collateral” has a special meaning in the advertising agency world. To quote from a source on Google: “Collateral is the collection of media used to support sales of a product or service. It differs from advertising in that it is used later in the sales cycle. Common examples include: sales brochures and other printed product information, posters and signs, visual aids in sales presentations, web content, sales scripts and demonstration scripts.”
So this adman, or as we would call him today, Madman, is looking for a loan and he has brought along his “collateral”. Yes, I agree it's an awful pun, but I thought it worked as a gag, and apparently so did the editors at Advertising Age back in 1983.
End of Lesson Number 1 in today's Advertising 101 class.
The prices of both those commodities were soaring in 1978. Things haven't changed that much. I could re-do this cartoon right now, leave off “and coffee”, and it would work very well.
Visit this page to post general comments about the site.
Email me at elilast@verizon.net
If you would like to reprint any cartoon found on this site, please contact me at elilast@verizon.net. Reproduction or publication for commercial purposes of any of the cartoons on this site without prior permission is strictly prohibited.
EliSteinCartoons.com
