This is one of the rare times I shared a byline. I didn't know very much about the jargon or inner workings of the direct mail business, so Boardroom editor Brian Kurtz occasionally suggested the gag situation, and supplied the words, too. Whenever I felt his contribution was major, I added + KURTZ to the signature.
Another one of my personal favorite gags. Which means that I thought it was worthy of The New Yorker. Of course I was mighty pleased that The Chronicle appreciated the cartoon, after The New Yorker rejected it.