Another gag targeted strictly for the Direct Mail industry. And another cartoon that I shared my by-line with Boardroom Lists editor Brian Kurtz, since he supplied the gag and the wording for the caption. I can just about imagine what "continuation usage" means in the industry, but don't ask me to explain it.
One of the ECHO Award-winning ads that I mentioned before. These ads appeared in many Direct Mail-oriented publications. The gag was slanted strictly to the Direct Mail trade, and absolutely wouldn't make sense to anyone else. The caption was carefully worked over (until it was perfect) by Brian Kurtz, the editor of Boardroom Lists. I assume Brian also wrote the advertising copy.
This is one of the rare times I shared a byline. I didn't know very much about the jargon or inner workings of the direct mail business, so Boardroom editor Brian Kurtz occasionally suggested the gag situation, and supplied the words, too. Whenever I felt his contribution was major, I added + KURTZ to the signature.
This was published by Brian Kurtz in his Boardroom Lists newsletter in November 1983. You can see my original posting about Boardroom Lists here. The interesting thing about this particular cartoon is that Brian told me he liked it so much that he wanted to make a poster out of it. I told him it sounded like a great idea. The next thing I knew he published this 17" x 22" poster . . . drawn by the renowned New Yorker cartoonist Charles Barsotti! I was quite taken aback and I never got a good explanation from Brian as to why he chose to ask Barsotti to re-draw my gag, instead of just blowing up my cartoon (which he had already published months before). I guess I can't fault Brian for going with a famous New Yorker cartoonist (Barsotti), instead of an almost no-name cartoonist (me). Anyway, I did eventually get my chance at a poster, too. For the opening of the 1986 baseball season, I drew a special cartoon for Boardroom Lists, and it was published (size 17" x 22", on beige poster stock paper) in May 1986. You can see it directly below.