Boardroom Lists, February 1984
Eli
January 24, 2012
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This is one of the rare times I shared a byline. I didn't know very much about the jargon or inner workings of the direct mail business, so Boardroom editor Brian Kurtz occasionally suggested the gag situation, and supplied the words, too. Whenever I felt his contribution was major, I added + KURTZ to the signature.
