The Wall Street Journal, February 19, 1998
A few weeks after this was printed in The Wall Street Journal, I received a letter from a Vice-President at IBM. She said she wanted to buy the original drawing "for personal use (non-commercial display purposes only)".
I emailed her that my fee for an original would ordinarily be $200, and if IBM were purchasing it, that's what I would charge. However, I added that since she specified it was strictly for her personal use, I would reduce the fee to $150. She soon emailed back as follows: "I did say that the cartoon would be for personal-internal display purposes only, however, I did neglect to mention that it is not for my personal viewing but for the IBM CEO and Chairman, Mr. Lou Gerstner. He enjoyed your cartoon and requested that we purchase if available. So I'm not quite sure how you want to handle the cost — it's up to you."
Wow — Louis Gerstner! I was suitably impressed.
I emailed her back and said that under the circumstances, we should split the difference and make it a fee of $175. And that's exactly what we did.