"More lists" . . . ? Well, this would refer to more mailing lists, of course, since this is another Boardroom gag targeted for the direct mail industry.

Another gag targeted for the direct-mail-oriented audience of Boardroom Lists.

Another gag targeted strictly for the Direct Mail industry. And another cartoon that I shared my by-line with Boardroom Lists editor Brian Kurtz, since he supplied the gag and the wording for the caption. I can just about imagine what "continuation usage" means in the industry, but don't ask me to explain it. 

One of the ECHO Award-winning ads that I mentioned before. These ads appeared in many Direct Mail-oriented publications. The gag was slanted strictly to the Direct Mail trade, and absolutely wouldn't make sense to anyone else. The caption was carefully worked over (until it was perfect) by Brian Kurtz, the editor of Boardroom Lists. I assume Brian also wrote the advertising copy.

I always loved the old TV sitcom, "I'm Dickens, He's Fenster" (from the 1960's, starring Marty Ingels and John Astin). So my use of the name Fenster in this caption was my little homage to the memory of that show.