Business -- General

The Wall Street Journal, July 20, 1982


CAPTION: "You have acquisition fever."

Advertising Age, April 21, 1980


CAPTION: "The agency hasn't been selected yet, but we're leaning toward Benton 'n Bowles, Young 'n Rubicam or Ogilvy 'n Mather."

The Wall Street Journal, March 13, 1980

The Wall Street Journal, February 12, 1968

Business Facilities, March 1986

Stock Market, October 1983


CAPTION: "No, you're not being replaced by a computer, Hoskins . . . you're being replaced by an electric paper shredder."

Boardroom Lists, November 1983

bdrm1183.jpg This was published by Brian Kurtz in his Boardroom Lists newsletter in November 1983. You can see my original posting about Boardroom Lists here. The interesting thing about this particular cartoon is that Brian told me he liked it so much that he wanted to make a poster out of it. I told him it sounded like a great idea. The next thing I knew he published this 17" x 22" poster . . . drawn by the renowned New Yorker cartoonist Charles Barsotti! bdrmbarsottiposter.jpg I was quite taken aback and I never got a good explanation from Brian as to why he chose to ask Barsotti to re-draw my gag, instead of just blowing up my cartoon (which he had already published months before). I guess I can't fault Brian for going with a famous New Yorker cartoonist (Barsotti), instead of an almost no-name cartoonist (me). Anyway, I did eventually get my chance at a poster, too. For the opening of the 1986 baseball season, I drew a special cartoon for Boardroom Lists, and it was published (size 17" x 22", on beige poster stock paper) in May 1986. You can see it directly below.

Boardroom Lists, May 1986

bdrmbaseballposter.jpg This was published as a 17" x 22" poster (see story directly above).

Boardroom Lists, July 1983

bdrm0783.jpg In July 1983 I started an interesting relationship with Boardroom Reports, Inc., and in particular with one of its divisions, Boardroom Lists. At that time, Boardroom Reports, based in New York City, was publishing a line of very popular personal and business newsletters, with titles like "Boardroom Reports", "Bottom Line" and "Tax Hotline". (Update: according to Google, Boardroom is now headquartered in Stamford, Conn., and is still apparently doing quite well in the newsletter publishing business.)

To get back to my story, in 1983 the Boardroom editors were occasionally using cartoons in their various newsletters, so I sent in a batch of my cartoons, on speculation. The batch was rejected, but along with the rejection was a letter from Brian Kurtz, "List Manager" at Boardroom. He said that he saw my cartoons and was interested in buying and printing at least one of them for his "Boardroom Lists" newsletter, which was targeted for users and purchasers of mailing lists for direct mail promotions. The cartoon posted above was the one that he wanted.

Brian also asked to see any other cartoons I might have relating to his particular field, and wanted to know if I'd be interested in doing any special cartoon projects that he had in mind. Of course I was interested. My relationship with Brian lasted about three years, and in all that time I never met him -- all our discussions were by mail or phone. (Another update: again according to Google, Brian Kurtz is now Executive Vice-President of Boardroom, Inc., in Connecticut, and I have to assume he is also doing quite well.)

Getting back to my story again, Brian began using my cartoons in his newsletter and in other promotional material. He also volunteered his expertise in creating some of the gags, and whenever I felt that his contribution was important enough, I signed the cartoon STEIN + KURTZ (the only times I ever shared a by-line with anyone).

In a burst of inspiration, Brian even based an award-winning print advertising campaign around my cartoons. I'll be posting all the cartoons and the ads in the future, under the publication category of "Boardroom Lists" (even though the ads appeared in other trade publications, such as "Direct Marketing", "Zip Target Marketing" and "D.M.News"). I received a royalty payment each time an ad appeared in a publication. What was the award that the ad campaign garnered? It was the coveted ECHO award from the Direct Marketing Association. Brian was nice enough to send me this Certificate of Creative Recognition: bdrmcertificate.jpg And he also sent along this note: bdrmbriannote.jpg For all these years the certificate has been languishing in a folder in one of my file cabinets. But now I plan to frame it and give it its rightful place on my studio wall. Okay, it isn't an OSCAR or even a CLIO, but it's an ECHO!

The Wall Street Journal, June 20, 1997

wsj062097.jpg It's time to write about my cartoon names again. Every once in a while, I feel like I need a generic last name on a sign or in a caption, like "Whitmore" above. My favorite name of choice was, and still is, "Nagle". Richard Nagle is my son-in-law, and I've used his name so often that he rates a separate "Topics" category listing. I've also used the name "Farber" a few times, and as I've explained before, that was my little tribute to radio talk show host Barry Farber. I used to listen to him a lot as I cartooned late into the night. Barry Farber is still around, by the way -- I heard him a few days ago, phoning into a talk show.

As for the name "Whitmore", that goes back to my Army days in the early 1950's. Lieutenant Whitmore was one of the few "good" officers I came in contact with (as opposed to all those other officers who lorded it all over us lowly enlisted men). For instance, you could actually have a conversation with Lt. Whitmore and not have to worry about the consequences afterwards. I distinctly remember telling my cartooning Army buddy, Tom Wesselmann, that I had found my "cartoon name", and that it was going to be "Whitmore". Tom smiled knowingly and acknowledged that it was a good choice.

I've written about my Army days before in these archives, and you'll find all the postings under "Eli's Corner". The last one is right here.

So here's to you, Lieutenant Whitmore -- I'm sorry I don't remember your first name, but "Lieutenant" has always been good enough for me.


Subscribe to RSS - Business -- General